Superbook

Creative lead for Superbook® Reaching 450M+ viewers and 30M+ app downloads.

COMPANY

CBN

ROLE

Creative Director

EXPERTISE

Brand & Design

YEAR

2012-2022

Results: 450+ million viewers | 30+ million downloads

Results: 450+ million viewers | 30+ million downloads

Led creative direction for Superbook®, overseeing global brand strategy, design systems, and digital experiences. Collaborated cross-functionally to ensure visual alignment across platforms, reaching 450M+ viewers and 30M+ app users.

Results: 450+ million viewers | 30+ million downloads

Print Media

Printed media including story books, marketing campaigns, curriculum assets for churches and schools.

Logo Creation

Brand design including primary Superbook logo that tells the story of the animated series as a revival of the original 80's anime version.

Brand Style Guide

Brand Style Guide development and creation for local US market, and to establish the look and feel for all international markets and releases.

Logo Localization

Custom logos were created for each language iteration.

Websites & Games

Brand Guidelines & Implimentation

As Creative Director for Superbook, I led the development of brand strategy, including guidelines, key art, logos, digital experiences, and promotional materials. I worked closely with the Brand Manager, Director, and Animation Team to ensure alignment with core values and global adaptation, maintaining consistency across all platforms and regions.

For implementation, we organized and distributed all assets through a centralized Digital Asset Management (DAM) system, ensuring easy access, version control, and consistent usage across internal teams and international partners.

I led the development of brand strategy, including guidelines, key art, logos, digital experiences, and promotional materials. Worked closely with the Brand Manager, Director, and Animation Team to ensure alignment with core values and global adaptation, maintaining consistency across all platforms and regions.

Key Contributions:

Brand Identity System: Developed scalable brand assets used across broadcast, app, print, and social.
Digital Experience: Designed intuitive and engaging UX for the Superbook Bible App, leading to over 33 million downloads.
Motion & Video Content: Directed global video campaigns, trailers, and social reels, generating 2+ billion YouTube views.
Localization Strategy: Created adaptable design frameworks that allowed for seamless cultural translation across 142 countries.

For Superbook, I led the creation of video content and motion graphics for global campaigns—designing for social media, broadcast, and digital platforms. This included localized assets for international releases and translations across 50+ languages, ensuring brand consistency while adapting creative for diverse audiences and markets. From animated promos to shareable social content, I helped bring the Superbook story to life around the world.

Key Contributions:

Brand Identity System: Developed scalable brand assets used across broadcast, app, print, and social.
Digital Experience: Designed intuitive and engaging UX for the Superbook Bible App, leading to over 33 million downloads.
Motion & Video Content: Directed global video campaigns, trailers, and social reels, generating 2+ billion YouTube views.
Localization Strategy: Created adaptable design frameworks that allowed for seamless cultural translation across 142 countries.

Video & Campaign Creative

Brand Storytelling

Creative direction and brand design for video production and content creation.

Social Media Content

Brand design for YouTube, Instagram Reeks, TikTok channels for all markets.

Video & Campaign Creative

Social Media Content

Brand Storytelling

Brand Design

Episode Key Art
Marketing
Style Guides
Style Guides
Episode Key Art
Episode Key Art
Marketing
Style Guides
Style Guides
Episode Key Art
Episode Key Art
Marketing
Style Guides
Style Guides
Episode Key Art
Episode Key Art
Marketing
Style Guides
Style Guides
Episode Key Art

Process

We began by developing comprehensive brand and style guides to establish visual consistency across all Superbook content. This included defining core elements like typography, color palettes, and logo usage. From there, we created episodic key art to capture the heart of each story, aligning visuals with the show’s themes and audience. For global reach, we built a flexible system for translation and localization—adapting artwork, messaging, and logo variations for over 60 languages while preserving brand integrity.

Let's Connect!

Instagram

Behance