About

Hey, I'm Lisa.

I'm a UX/UI Designer and Creative Lead focused on crafting thoughtful brand and product experiences.

With 18+ years across nonprofit media, tech, and entertainment, I blend brand strategy, design systems, storytelling, and user-centered design.

My work bridges UX strategy and visual design — from wireframes and flows to color systems, onboarding, and high-fidelity UI. I also lead creative for social media campaigns, motion graphics, and growth marketing across paid, email, and digital channels.

I led global creative direction for Superbook® and CBN, overseeing visual direction and collaborating with UX, brand, and large-scale campaigns. I developed brand systems for Superbook, CBN, and TruPlay Games, shaping cohesive identities across platforms. At TruPlay, I directed art and UX for both product and brand, helping launch a new faith-based gaming platform.

Currently, I'm contributing to brand and digital experience design for the all-new Superbook Kids Bible App and website. Here's a sneak peak.

I’m a UX/UI Designer and Creative Lead with 18+ years of experience in nonprofit media, tech, and entertainment.

I blend brand strategy, design systems, storytelling, and user-centered design to craft thoughtful digital experiences. My work spans UX and visual design — from wireframes and flows to color systems, onboarding, and high-fidelity UI. I also lead creative for social media, motion graphics, and growth marketing.

I’ve led global creative direction for Superbook® and CBN, and built brand systems for Superbook, CBN, and TruPlay Games. At TruPlay, I directed art and UX for both product and brand.

Currently contributing to the new Superbook Kids Bible App and website.
Here's a sneak peak.

I’m a UX/UI Designer and Creative Lead with 18+ years of experience in nonprofit media, tech, and entertainment.

I blend brand strategy, design systems, storytelling, and user-centered design to craft thoughtful digital experiences. My work spans UX and visual design — from wireframes and flows to color systems, onboarding, and high-fidelity UI. I also lead creative for social media, motion graphics, and growth marketing.

I’ve led global creative direction for Superbook® and CBN, and built brand systems for Superbook, CBN, and TruPlay Games. At TruPlay, I directed art and UX for both product and brand.

Currently contributing to the new Superbook Kids Bible App and website.
Here's a sneak peak.

UX Designer
UX Designer
UX Designer

Skills

My approach

Branding

Crafting cohesive visual identities that connect emotionally and communicate clearly.

Branding

Crafting cohesive visual identities that connect emotionally and communicate clearly.

UX/UI Design

Designing intuitive digital experiences backed by user insights and behavior.

Creative Direction

Leading big-picture vision with hands-on execution to bring ideas to life.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Creative Direction

Leading big-picture vision with hands-on execution to bring ideas to life.

Art Direction

Crafting the visual language of a project through composition, style, and storytelling.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Art Direction

Crafting the visual language of a project through composition, style, and storytelling.

AI

Using artificial intelligence as a creative tool to explore ideas and solve problems.

AI

Using artificial intelligence as a creative tool to explore ideas and solve problems.

Mood Boards

Curating visual inspiration to set the tone, style, and direction for creative projects.

Mood Boards

Curating visual inspiration to set the tone, style, and direction for creative projects.

Design Process & Approach

"Be curious, not judgmental."

-W.alt Whitman

Favorites

My go-to tools

Adobe CC

Photoshop, Illustrator, InDesign, Premiere Pro, Firefly

Adobe CC

Photoshop, Illustrator, InDesign, Premiere Pro, Firefly

Figma

UX/UI Design & Prototyping

Jira

Project Management

Jira

Project Management

Instagram

Video & Content Creation

Instagram

Video & Content Creation

Slack

Communication

Slack

Communication

Framer

Web design & development

Framer

Web design & development

Brands I've worked with

Dave Ramsey Solutions Logo
Carolina Creative Logo
GizmoGo! Logo
Navy Seals Foundation Logo

Testimonials

What others have to say

Here's what others have to say

Here's what others have to say

"I loved working with Lisa. Not only does she have an amazing eye for great design, but she is fast, responsive, and simply gets things done. I've worked with a lot of creative directors in the past and Lisa really stands out."

-Paul L. - Head of Growth

"Her artistic vision and direction are both inspiring and precise, guiding projects to achieve stunning and effective results. She has an incredible ability to uplift and motivate those around her, bringing out the best in others."

-Tony D - Sr. UX/UI Designer, Marauder Games

"I had the gift of working with Lisa on the same marketing team & she is one of the most brilliant creatives I’ve gotten to work with. Everything she designed for me to use on social media was always followed with a jaw drop."

-Kiana G. - Social Media Manager, BK Beauty

"Lisa led the visual direction for the TruPlay brand and app with an impressive balance of creativity and strategic thinking. She's a true creative leader with a passion for brand building and design."

-Herve G. - Creative Director, TruPlay Games